#2_branding
boyds 85th anniversary campaign
05-07/2023.
campaign Branding FOR fourth generation,
family-owned luxury retailer.
Role: CAMPAIGN DIRECTION 2 DESIGNER
TEAM: kAROLINA DAVIS (cd),
sean nealms, evan wickersham (copy),
zach stremmel (designer)
Celebrating Boyds’ iconic legacy and 85th anniversary, this campaign direction toasts to their evolution of heritage luxury and its clients. It speaks to boyds’ past relevance and reflect its brand values, incorporating both legacy creative and future-focused messaging to acknowledge boyds’ 85 years of excellence and look ahead to the brand’s next 85 years.
COALITION 26
02-06/2023.
Develop and apply a strategic brand system
for Coalition2026, a collabroative assocation aiming
to elevate the city of philadelphia.
role: graphic designer
team: erin mcknight (cd), evan wickersham (copy)
2026 will be a keystone year for present and future generations of Philadelphians, as we strive to turn this moment into the Renaissance Philadelphia deserves. This newly established branding system aims to demonstrate the motto ‘Alone we succeed. Together we exceed.’ to the stakeholders of Coalition2026.
NIKE HUMAN RESOURCE rebranding: you first
02-06/2023.
REbranding EXTENSION for
NIKE HUMAN RESOURCE DEPARTMENT
role: graphic designer
team: Karolina David (cd),
Sean Nealms, evan wickersham (copy)
Introducing the new system developed for Nike’s Human Resource department and the latest technology, these brand guides offer clear and impactful visuals for Nike employees, emphasizing the importance of prioritizing you.
city council
11/2022.
branding design for
philadelphia city council event
role: graphic designer/ team: Marida defazio (Cd)
The Chamber’s City Council Reception provides an opportunity for our region’s business leaders and City Council to interact, strengthen ties, and forge new relationships. In order to bring spotlight on collaborative interaction between the city council and leaderships, this concept was built on the concept of Strengthening ties and forging new relationships with City Council.
University of the Arts, 2022 Commencement
05/2022.
branding design for the class of 2022
commencement event.
role: graphic designer intern/ team: ryan penn (cd)
To celebrate the blooming community of artists, the 2022 commencement adopted iridescent colors and a pattern of tubes that connect each student to one another. From printed to digital materials, this project aims to illustrate the expression of creativity among the students.
Dani Mackenzie
09/2021.
rebranding design for
perfume/fragrance brand.
As part of the branding design class assignment, this project redefines the identity of Dany Mackenzie. It encompasses various aspects, ranging from packaging to typeface design. The goal is to align the brand’s philosophy and vision, which is to bring simplicity and solidified comforts to the customers.
Goseong-gun
rebranding project.
03/2021
rebranding project for
goseong-gun brand identity system
Goseong-gun is located at the southern end of central Gyeongnam. It was the capital of Sogaya, an ancient kingdom with an advanced culture. Inspired by its nature and mascot, the dinosaur, this rebranding system introduces a colorful interaction between the people of Goseong-gun and their heritage.
